an unforgettable night

Luen Heng introduces a new alcoholic durian drink, celebrates a new title on the Mid-Autumn Festival Media Appreciation Night

on me On September 9, Luen Heng F&B Sdn Bhd, a company that imports and supplies alcoholic and non-alcoholic beverages, launched a new alcoholic beverage, Musang King Durian Liquer, during a media appreciation night for the Mid-Autumn Festival.

The company, which started as a small family-run shop on Petaling Street and was later transformed into a prestigious company by its managing director, Datuk Kenneth Suh, also celebrated a new title given to him.

The company’s innovative Mujestic Musang King Durian Liqueur is made in Malaysia using Musang King Durian which is mainly sourced from Pahang.

They use the latest technology and skills to derive from the fine meat of Musang King Durian to create a smooth, elegant and full-bodied alcoholic beverage with a sweet taste.

Mujestic Musang King Durian Liqueur

The Mujestic is a world-class liqueur, widely recognized as an excellent fruit wine, and a new alternative to indulgent wine.

On the same night, Luen Heng celebrated Datuk Kenneth Soh, who had been inducted into the title of “Commanderie Du Bontemps Du Medoc” at Ch√Ęteau Malikasi, France on May 18 this year.

Commanderie brings together the major players in the Bordeaux wine trade, winegrowers, brokers, and dealers.

Commanderie’s initiatives, the Grand Conseil de Bordeaux, were created to standardize wines within the Bordeaux region and to maintain relationships with the Commanderies de Bordeaux located all over the world.

Each year, the Commanderie du Bontemps welcomes into its ranks a large number of new Commanderie d’Honneur.

They must be sponsored by one or two authorized leaders and, after the inauguration ceremony, become active ambassadors for Medoc, Graves, Sauternes, and Barsac wines.

Previously, Soh was awarded the title ‘Keeper of the Quaich’ on April 8, 2019 and The Jurade of Saint Emilion on May 12, 2019.

The night began with a speech to Soh about how his father got his start as a traditional tobacco and grocery store, and later a wholesaler, before venturing into alcohol in the 1960s and 1970s.

He talked about his childhood days at Jalan Bender, his experiences, and taking up the business, which later turned him into a successful beverage company.

Media members enjoyed delicious Chinese dinner and drinks, including durian, enjoyed a performance by local singer Z Yan, and the fun night ended on a happy note!

Buy Luen Heng products online.

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