The 2023 MacBook Pro from Apple
an Apple It announced new Macs on Tuesday that can be purchased with either the M2 Pro or M2 Max chips, Apple’s most powerful processors yet.
The company has unveiled updates for its 14-inch and 16-inch MacBook Pro laptops, both of which can now be configured with the latest processors. Apple also announced an update to its Mac mini with support for the M2, M2 Pro, or M2 Max chipset. Apple no longer sells the Intel version of the Mac mini, which means the Mac Pro is the last computer that can be configured with an Intel processor.
The launches come after Luca Maestri, Apple’s chief financial officer, warned in October that sales of the company’s Macs would be down year-over-year in the December quarter. This may be partly because Apple didn’t ship these computers in time for the holiday shopping season.
The updated Macs are launching into an uncertain consumer economic environment, where customers may feel the pinch of inflation or spend more cautiously against fears of a potential recession.
Apple is set to report earnings later this month. In January 2022, it reported Mac revenue for the December quarter of $10.85 billion, up 25% year over year.
The Mac mini starts at $599 with the M2 chip, $100 less than the previous version, or $1,299 with the M2 Pro. Pricing for the new 14-inch MacBook Pro starts at $1,999. The 16-inch MacBook Pro model will cost no less than $2,499. They’ll all be available starting January 24th, though customers can pre-order PCs starting on Tuesday.