cci: CCI agrees to integrate Jio Cinema OTT with Viacom18 Media

India’s Fair Trade Regulatory Competition Commission (CCI) on Monday approved the proposed merger of Jio Cinema OTT with Viacom18 Media. In a tweet on Monday, CCI said it had agreed to merge the Jio Cinema OTT platform with Viacom18 Media, following an investment by BTS Investment and Reliance Projects & Property Management Services.

In April, Reliance Industries Ltd (RIL) and Viacom18 announced a strategic partnership with Bodhi Tree Systems, in which Bodhi Tree Corporation will invest Rs 13,500 crore in Viacom18 while Reliance Projects & Property Management Services, a wholly owned subsidiary of RIL, will invest, 1645 rupees. Crore per broadcaster as part of the tripartite partnership, to form one of the largest television and digital broadcasting companies in India.

Under the partnership, the popular Jio Cinema OTT app will be ported from Reliance to Viacom18.

Body Tree Systems (BTS) is the investment firm of James Murdoch’s Lupa Systems and former Star and Disney India President Uday Shankar.

Reliance Projects & Property Management Services engages in IT support services. Viacom18 Media provides media and entertainment services through its portfolio of channels and the Voot live broadcasting application.

Deals that exceed a certain threshold require approval from the regulator, which keeps a tab on unfair trading practices in the marketplace.

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