Centro presents “King of the Road” and PIMS 2022

Truck body maker Centro Manufacturing Corp has announced that it will showcase its concept car, “Hari ng Kalsada” (King of the Road) modern utility vehicle (PUV), at the 2022 Philippine International Motor Show at the World Trade Center from September 15-18, 2022. .

The “Biyaheng Centro” booth will showcase modern PUV design that embodies the aesthetics of Pinoy jeepney during its heyday in the 70’s and 80’s through its graphics and colours.

The Philippine jeep evolved during its time in the Philippines from a useful military vehicle that was converted into a public transportation by Filipinos. The development was further accelerated with the entry of Sarao and Francisco Motors who mass-produced them using whatever surplus Japanese engines and parts were available at the time.

Fast forward to 2017 and the PUV Modernization Program (PUVMP) stimulated modern PUV development based on government-issued guidelines and standards. The result was a completely new, modern 100 percent PUV with a light truck platform but unfortunately, without a hood because it got rid of that because it was no longer efficient, but equipped with brand new engines from various brands.

It is air-conditioned and has a large gross vehicle weight of 5,000kg, enough to handle 23 or more passengers if parking is permitted. The body is locally made and its seats, legroom, headspace, aisles, doors and windows are spacious and in compliance with international standards.

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Today, travelers love modern PUVs that have been introduced under the PUVMP and have gained wide acceptance because they are safe, economical, comfortable, spacious, and have air-conditioning for take off.

Affordable financing is also available through the Development Bank of the Philippines and the Land Bank of the Philippines with government support of 160,000 pesos to cover the down payment of 5 percent. Today, the PUVMP program is expected to be accelerated as the funding program expands to commercial banks and government support increases to up to 360,000 pesos.

Centro has been at the forefront in the development of modern PUVs supporting the government’s PUVMP from the start, developing state-of-the-art PUV chassis for nearly all domestically available light truck platforms.


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