Coles is increasing the cost of living with new savings on more than 300 supermarket items

Coles is set to reduce and lock in the prices of more than 300 new items across supermarkets and online from January 18 as the supermarket giant helps shoppers combat the rising cost of living.

Phase two of the popular DROPPED & LOCKED campaign doubles the number of products from its first phase, including brands such as Kellogg’s, Kleenex, L’Oreal, Morning Fresh, Gillette, Uncle Toby’s, Four’N Twenty, Arnott’s, Steggles, McCain, Carman’s, Cold Power as well as a range of Coles own brand products.

Prices are fixed through April 11, the Easter long weekend, and will help consumers save while entertaining and preparing to go back to school after the holidays.

Coles’ CEO of Commercial and Express, Leah Wickert, said the extensive list of popular products will help Australian families do just that hard.

“We understand that many Australian families are feeling the pinch after Christmas, and by lowering and stabilizing the prices of hundreds of popular and essential items, we are honoring our commitment to helping Australia’s budgets move forward,” Ms Weckert said.

“This latest round of DROPPED & LOCKED doubles the number of products compared to the first phase of the campaign and we are certain this extension will save millions of Australian dollars over the coming months,” she said.

It comes as a survey of more than 7,500 Coles’ customers found that 82 percent of them are making changes to their grocery purchases to cope with the rising cost of living.

One in two discount shoppers buy more (57 percent), and cook more

at home (51 percent) and reduce therapists (55 percent).

Coles had dropped and locked prices on 150 of his favorite household products last October.

These lower prices will remain until January 31st and some will also be extended at a lower price until April 11th.

Designer and mother-of-two Samantha Laporte, of Hawthorn East in Melbourne, said the promotion is a great way for shoppers to keep an eye on their budgets because it gives them certainty at checkout.

“With cost-of-living pressures on the rise, we’ve found that we don’t indulge in many non-essential items, like baby gifts,” she said.

“I only shop what I need and shop smart. I usually buy specials and look for ways to incorporate discounts into all of our family meals.

“Being budget-conscious, we’ve stepped back from eating out and enjoy creating new and delicious dining experiences at home.”

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