Launching this web series, Nikhil Gandhi, Group COO, MX Media said, “Dharavi Bank is one of the most anticipated flagship properties and will break many records with its response to the trailer. MX Player has massive reach and exposure and will be available in India and all over the world. The response from advertisers has also been overwhelming and we believe the show will have a lasting impact.” Sunil Shetty makes his digital debut in Dharavi Bank as the ruthless Thalaivan, who is stalked by JCP Jayant Gavaskar, and portrayed by Vivek Anand Oberoi. – Our office
“Dharavi Bank”, the crime thriller on MX Player, entered the exclusive club of over 9 ratings on IMDB with 9.3 points. It’s a complex story about a cop trying to depose a powerful gangster who acts like the de facto government in Mumbai. The show was launched with a high decibel 5-week marketing campaign as the platform reached 1 in 3 digitally active people in India – with a cumulative reach of 200 million across YouTube, Facebook, Digital Impact and DOOH.