Digitization of MSMEs is key – Concepcion

GO Negosyo Founder Jose María “Joy” Concepcion 3rd said Saturday that the digitization of the country’s Small and Medium Enterprises (MSMEs) is essential to boost their potential to scale to greater heights.

Concepcion made the remark while highlighting MSME digitization during Go Negosyo 3M on Wheels’ latest entrepreneurial guided tour at Ayala Fairview Terraces in Quezon City on Saturday.

“We believe MSMEs will benefit most from digitization. Platforms like Lazada have proven to be a natural fit for small entrepreneurs as it removes a lot of barriers for them in business,” said Concepcion.

He noted that social media has made it possible for entrepreneurs to become influencers and promote their brands online.

“The path to greater inclusivity is to promote digitization in the Philippines,” added Go Negosyo founder.

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The Go Negosyo event was attended by Lazada’s Group CEO James Dong, social media influencers and content creators who shared tips on successful online brand promotion with hundreds of active and aspiring entrepreneurs in attendance.

In his remarks, Dong noted how the pandemic has changed consumer behavior in the country and reassured the public that Lazada will always be there to help active and aspiring entrepreneurs do business.

“Think of us as a company that empowers other companies,” he said.

During the event, social media influencers and digital content creators Edelyn Gonzalvo, Stefanie Lois Garcia, Namy Ulenka, and Ayna Cristobal shared their experiences as well as some tips on marketing products on social media during a panel discussion at the event.

They shared with host and CEO of The Famous Simply Foods Michael Angelo Lubrin that platforms like Facebook Reels and TikTok are a huge help because they are effective at promoting even non-celebrities.

They also shared many of the elements that contributed to their success as online entrepreneurs, namely patience, goal setting, consistency, discipline, strong promotion, continuous learning, having a mentor, appetite for risk, and the right mindset.

Quezon City Mayor María Josefina “Joy” Belmonte, who graced the Go Negosyo event, expressed her support for the city’s MSMEs.

“Ito po ang diwa ng pagbabayanihan (this is the spirit of cooperation),” said Belmonte, who said the city is also doing its part to help MSMEs through the “Pangkabuhayan QC Program” and the digitization of its 100 percent permit processing.

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