Disney Star: Disney Star appoints Ajit Varghese as Head of Network Advertising Sales

Disney Star today announced the appointment of Ajit Varghese as President of Network Advertising Sales.

He will report to K Madhavan, President and Country Director, Disney Star.

In this position, he will be responsible for total advertising revenue in Disney Star’s TV and digital businesses, driving growth through conversional sales and channel strategies, alliance creation and business development.

Ajit will also develop the long term vision and define the strategic direction of the sales organisation.

Ajit joins Disney Star from ShareChat and Moj where he was Commercial Director, responsible for monetization and driving marketing efforts and content partnerships.

Prior to ShareChat, Ajit was the Global Head of Wavemaker, a media agency of the WPP Group, and prior to that, he worked for three years with Maxus (WPP) as their CEO for Asia Pacific, based in Singapore.

“Ajit is a highly respected and highly regarded advertising and marketing professional. I am confident that under his leadership, we will be able to unlock significant value and create more opportunities to further grow our market leadership,” said K Madhavan. Advertising in India is already 100,000 crore and is expected to be among the fastest growing in the world this year. This, combined with Disney Star’s position as the nation’s leading media and entertainment company, opens up tremendous opportunities in which we can create groundbreaking solutions to drive growth for our customers. “I really look forward to being part of an amazing company, best-in-class content, and an amazing team,” said Ajit Varghese.

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