“All of the women in IFern Mini-Ladies have been through something unimaginable in life. Yet here they are all financially stable, mentally healthy and billionaires in the making.”
Call her “Rissiel” and she can easily recognize you as an elementary school classmate. However, once you say “Kim,” which she’s been christened since she’s said to be a dead ringer for former actress Kim de los Santos, Abelar will regard you as someone he knows from high school.
The RBA initials also stand for Revolutionary Business Advantage, something that was coined for the corporate brand IFern, a multi-level marketing company known for its health and wellness products. Abelard loves it when her office staff refer to her as an RBA.
In May of this year, Abelar inspired the creation of a group of women within IFern. She gathered a group of empowering women and started the IFern Mini-Ladies.
“The group is for them to be able to share that power with other women who lack motivation and opportunities,” Abelard said. “Even before they joined IFern, they were already using the products, which made them thrive.”
Their headquarters is located in Ortigas, Pasig City. “We plan to expand since we have a lot of distributors across the country and the brand is growing globally,” she said.
All types and types of women are welcome to join IFern Mini-Ladies and talk business. “We make sure it’s a safe place for all of their personal stories, too,” said Abelar. “We have a quarterly event to cater to more women across the country. We invite speakers who share helpful and inspiring tips for becoming an entrepreneur who stands for or advocates for something.”
Abelard never thought she would also get into network marketing until after she met her partner, IFern CEO Tomani Tan. They have been together for a decade.
“I thought I wasn’t cut out for network marketing,” said Abelar. “But then I realized that these people are actually the people you can connect with most easily and get inspired in so many ways.”
She said, “I learn from these women as much as they learn from me. The only challenge we can face now is how to reach women who are still afraid of achieving their own success because of a lack of resources and opportunity,” she said. .
On Abelar’s recent trip to Baguio, bringing 32 IFern ladies to hook up with them, she gave them lunch at The Barn, where she ordered the perfect Tomahawk steak and earned a six-figure food bill.
“I thought at first I told them the wrong thing, but this was my way of getting to know the new members of IFern Mini Ladies,” explained Abelard. “Since I am their boss, I want to be associated with them. I have to know each one, so I know how to deal with and communicate with them.”
The ladies come from different places with individual backgrounds. “So, I want to know their personality and background. I want to know how to interact with them. We became like family when we went to Baguio. We stayed in a four-bedroom house,” Abelar said.
IFern Mini-Ladies has been around for less than a year, but several members have already acquired Mini Coopers (attached to their name, Mini-Ladies) after becoming top sellers in such a short time in their respective class.
“After you have made sales of 150,000 pesos, you will receive your bonus of 50,000 pesos, which you can use as a down payment for your Mini Cooper,” Abelar explained. “After that, you’ll get incentive points or luxury points that you can use to fire up your Mini Cooper.”
Today, the ladies earn a monthly average of 300,000 pesos from actively selling IFern products. This month’s top seller achieves sales of 4 million pesos. There are more than 30 women who are proud to drive a Mini Cooper so far.
This epidemic, IFern is also the largest buyer of Mercedes-Benz vehicles. “We bought 31 units,” Abelar Ybem said. “The owner of the Autohub Group, Mr. Willy Tee Ten, who also sells Rolls Royce and other British luxury cars, called us to help him sell his already accumulated Mini Cooper. That was how IFern Mini-Ladies got started.”
With no reason to brag, IFern ranks as “one of the best-selling and best-selling multivitamin supplements that have helped Covid patients not experience severe symptoms,” Abelar said.
“With so many businesses closed and the economy down, we took the opportunity to help more Filipinos build and make their business thrive in IFern. Setting up remote work was the only solution most of us could count on. However, we still managed to keep going.”
IFern Mini-Ladies is fortunate to carry such a strong brand. “A lot of women want to change the way their clients want to see them,” Abelard said. “The impact of women empowering other women, to have a voice and to be heard, that’s something I really think made him or her want to be on IFern Mini-Ladies.”
Other companies tried
Over the years, Abelar has tried a lot of business. Some thrived while others did not. She currently owns Qubiertos Restaurant in Quezon City and RBA Restaurant in Rizal. “I spend most of my time focusing on the marketing efforts of both IFern and also IFern,” she said.
“Brainstorming with the ladies and other IFern employees also takes a lot of time. I help them build more relationships to strengthen their PR and communication skills.”
Abelar has two children from her previous relationship. Even if she has been with another man for the past decade, she refuses to have any more children. “I don’t want to spoil my relationship with my children,” said Abelard. “If I had other children, I might lose sight of my own.”
Her eldest daughter, Nicole, is now 21 years old and she is a champion golfer. Her son, J.F. 13 years soon. Both of them are on good terms with her current partner.
“When I met Tom, he already had four children, including twins,” said Abelard. “He’s not my husband, but fate brought us together. I keep telling people this fact. We’re a blended family.”
However, Tan is not only her partner, but also her boss and mentor. “Every time I do anything, I need to consult him,” said Abelard. “He’s been in this business long enough, while I’m just starting out.”
Abelard was a third-year undergraduate in Restaurant and Hotel Management at St Benild’s College. She was only 19 years old when her daughter became pregnant, forcing her to abandon her studies.
Former sexy star Hazel Espinosa, who had her own career in the entertainment industry alongside the likes of Aubrey Miles, Winnie’s Veneración and Aya Mediele, is the older sister of Abelar. She has three older brothers from her mother’s first marriage. She is the youngest of the brood by five.
“My sister is the daughter of an American with my mother,” said Abelard. “Hazel is so beautiful. She was a sexy star who didn’t resort to any surgery. Her beauty is real. She was in Judy Ann Santos and Piolo Pascual’s teleserye, ‘Sa Puso Ko Iingatan Ka’, where she played Judy Ann’s mother.”
Abelard earned a culinary degree from the Center for Asian Culinary Studies in 2015, after which she set up two restaurants of her own.
She believes that there is truly no limit to what a woman can achieve and there are no struggles that one cannot overcome. She is living proof of that. “I was not born into a wealthy family,” Abelard admitted. “I worked hard and took every opportunity I could to build my own version of success.
“All of the women in IFern Mini-Ladies have been through something unimaginable to encounter in life. Yet here they are all financially stable, mentally healthy and billionaires in the making.”
When I had my first child, my mum gave me a business capital of P2 million for H&K Spa representing my sister’s names and [myself] – Hazel and Kim
We are just human. We often forget to pray. Therefore, I make my daily prayer as a screensaver to always remind me to pray before anything.
time on social media
An hour and a half
My mom, Myrna Benito
By being a mother
To make everyone rich. I was only 17 when I met the father of my children and since then, I have never had any problems with money. It’s a good provider.
The truth of life
I love cooking. If you visit me at home, I will cook for you. I love to cook for friends; This is my happiness.