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Antoinette Jadon is Founder and Creative Director of 8 Projects

Antoinette Jadon, Founder and Creative Director of 8 Projects

“Our process is very fast. It’s not very well structured or well thought out. A lot of times, two days is the longest for us to talk about what we’re talking about. Sometimes, we’ll record, we’ll talk about what the episode is about. It’s part of our creative process. It’s kind of Conversations He’s very relatable. We don’t think much about him. Maybe we’re lucky because we’re storytellers.”

The idea was to pass the time while the world was heading to a standstill.

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Film director Antoinette Jadonny, founder and creative director of production company Project 8 Projects, was stranded, like the rest of the residents, in her apartment unit as the nation was placed under lockdown after the declaration of the Covid-19 pandemic.

The award-winning writer, producer and director of Hugot’s films like ‘That Thing Called Tadhana’ and ‘Never Not Love You’ has crossed the threshold of critical acclaim.

Then the global health crisis struck, and her budding career was threatened.

Derek Tonet was still on her way when the world was suddenly forcibly sealed off.

Then the idea of ​​producing a podcast was lit up.

Since then, Direk Tonette's Ang Walang Kwentang Podcast has explored other revenue sources such as merchandise and exclusive content arrangements with Spotify (Best Pictures).  Derek Tonet and writer-director JB Haback are a two-person crew.  Contribute photos

Since then, Direk Tonette’s Ang Walang Kwentang Podcast has explored other revenue sources such as merchandise and exclusive content arrangements with Spotify (Best Pictures). Derek Tonet and writer-director JB Haback are a two-person crew. Contribute photos

Since then, Direk Tonette’s Ang Walang Kwentang Podcast has explored other revenue sources such as merchandise and exclusive content arrangements with Spotify (Best Pictures). Derek Tonet and writer-director JB Haback are a two-person crew. Contribute photos

For listeners of the first episode of the “Ang Walang Kwentang Podcast,” Derek Tonite and former co-host Juan Miguel Severo seemed to have successfully created a digital product that found a niche amid the protracted lengths of lockdown.

Being seasoned creators, Derek Tonet and Severo, who is also a well-known spoken word writer and artist, this digital creation was just the thing from their pores.

The podcast was meant to be walang kwenta or worthless, to overcome audience expectations of pointless depth, and to resist dishonest turns in digital curation.

The first episode of “Ang Walang Kwentang Podcast” was loud, laughable and improvised like the response to the pandemic.

Thus, the “Ang Walang Kwentang Podcast,” or AWKP Unplanned, was born and fell into the waiting arms of millennials and Generation Zs who refused to twirl their thumbs in the tedium of solitude.

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It doesn’t matter that her name isn’t much anymore.

Generation Epidemic tuned in and listened to AWKP’s premiere episode as two of its creators laughed hysterically about their college days.

Disorganized business model

Two years later, writer-director JB Habak, behind films like I’m Drunk, I Love You and Gaia sa Pelicula, stepped in to replace Severo as Derek Tonetti’s co-host.

He and Direk Tonette are the two-man crew who squabble over sales, marketing, production, post-production, social media, and even keeping track of accounting books.

They pre-record their podcasts, and release two episodes a week.

They recently released a line of merchandise adorned with vocal chops from the hundreds of episodes that have been compiled.

They also signed a contract with Globe Studios’ Animus podcasts, then shook hands with Spotify executives to become one of the streaming platform’s exclusives.

The walang kwenta project has become a good earner or income earner, a job out of work, but without the sluggish pace, long nights and seasonal fatigue.

“A podcast is different from what I do as a writer and director,” Habak admitted.

“It’s so remote. I enjoy it more because it’s like Tonette and I’m just talking. It’s like my escape when I don’t want to write, shoot.”

Direk Tonette and JP have to balance their two full-time jobs in the movie industry with maintaining AWKP.

There have been a number of developments since its launch two years ago.

In their spare time, they zip around production-related work, all DIY and uncommissioned. But the tasks — of following through on social media and engaging the community of listeners, mga ka-eme, as AWKP listeners are called — come naturally to millennials.

The course of action grew as did the community of listeners.

Behind the scenes, the spontaneous co-hosts slowly began to move towards the business structure. However, they consciously avoid the stressful adult podcast that the business side requires.

“Our process is very fast. It’s not very well organized or well thought out. Most of the time, two days is the longest we’ll talk about what we’re talking about.”

“Sometimes we’ll tape, and we’ll just talk about what the episode is about,” said director Tonette.

“It’s part of our creative process. It’s a very relatable kind of conversation. We don’t think much about it. Maybe we’re lucky we’re storytellers.”

The method remains faithful to the beginnings of the podcast.

Direk Tonette and JP are determined to keep the material light and unscripted, and most of the podcast’s great comedy timing is simply that the hosts themselves.

They are chatty like old friends, quick back and forth as they read letters from their listeners. Letters are read on Thursdays, agonizing over problems that feel the same across generations.

Comments on social media and other platforms that host the listener community—Discord, Instagram, and Twitter—reflect the podcast’s reach.

AWKP listeners can be traced as far as the Maldives, the Middle East and Europe. It was picked up by the Benoy diaspora.

“Our target audience is millennials and generation Z,” JP revealed. “But 1 percent of our listeners are actually seniors.” Spotify stats, which they have access to, confirm this.

Passive income in the digital age

“When podcasts started, we didn’t know how to do podcasts. It was our own effort. At the time, podcasts hadn’t been created yet. I did my research and found the nature of podcast listeners was different. They loved it,” said Derek Tonet, with the confident step of the now-veteran podcaster. “When listening to an episode, they have a place to go to discuss the topic further.”

A post-mortem report for each episode is usually featured as a thread on the AWKP Facebook group, which now numbers 75,000 members who keep the discussions going and form some kind of movement.

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Other AWKP platforms like Instagram and Twitter are enjoying the comedic way Hogot’s feel for the episodes, and the emotional and affected twists and turns on modern lives and relationships as Gen Y and Z – and some baby boomers – know them.

AWKP consistently delivers parodies of devotional responses to Life Lemons.

At one point, the “patron saint” invokes heartache and hopeless romance: “Santa” Rozelle Nava, the ’90s nightingale from “Bakit Nga Pa Mahal Kita.”

Similar intercessions for Santa Juliens (Jolina Magdangal of ’90s “Ang TV” fame), Taylor Swift, and Angelica Panganiban seem to bring podcast fans to their knees, laughing, and crying over their hopeless romance.

This take on pop music, which nods to familiar slices of the ’90s and pop culture that AWKP listeners grew up with, works charmingly.

Direk Tonette and JP go above and beyond celebrity culture with an almost encyclopaedic knowledge of show business, as if they were arriving off the shelf available for movies, songs, and entertainment show icons to prove a point.

“JP and I have a rule, we don’t record just to be able to record. Sometimes, when we’re lazy or we’re not really in the mood, we cancel the recording. We’ll only add episodes the following week.

“Even if it generates income, it shouldn’t be like a business. Because it will get noticed on the podcast,” director Tonet said.

They exchange stories to find the funny. Where there is none, they leave it.

However, Tonette and JP had to concede their poker faces on some business opportunities.

They explored sources of income: subscriptions, merchandise, TikTok – this was already the practice abroad.

“The Philippines is a little late with these opportunities,” noted director Tonette.

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to become a source of [internal budget] Merchandise returns,” noted JB, wearing his accountant hat for the time being, “that’s what pays the editors’ talent fees.”

In the Philippines, the AWKP appears to have delivered the first death during the pandemic.

A wave of celebrity podcasts has emerged in the past three years, asking for a fashion pioneer to be revealed.

It was also symptomatic of the show business industry’s woes in an era of logistical challenges. In-person scans were accompanied by restrictive and expensive health protocols. Businesses must be digital and self-produced.

Breaking into a digital product, something that didn’t need a dolly, numerous cameras, and hordes of crew, was a crossover moment for show business. Someone had to do it, without obsessive delay.

“It’s really with us, it’s like you’re talking to your boyfriend, it’s just a recording of it. We don’t have music, we don’t have sound effects, it’s just too much. Sometimes we even get a recording of the door closing when someone walks in,” Derek Tonet said with a laugh. What apartment, JB’s dog.”

“The listeners have already created a certain relationship with us as hosts. We talk the way they talk. If we made a mistake, we’re just sorry.”

“Sometimes people think about when and how to start a podcast or any digital content. Sometimes you just have to jump in. They’re just testing if they can enjoy it. It’s important that you enjoy it,” advises JP.

Running the long-running podcast may have provided passive income for its host, certainly not from their bread and butter rations, but they’re determined to keep it as Walang Quinta as ever.

About Me

an example

[I] I used to say other filmmakers’ names, but now she’s my mom.

first paycheck

As a videographer and editor for ballet recitals by ballerinas who don’t step at the same time! Hard to modify 3500P, all in!

morning ritual

no thing.

best skill

Really proud of my multitasking!


At each start of the year, I actually list at least 10 goals. I can’t disclose, Kase often, less than 40 percent of Lang Nagagawa Ko Kase As a fickle girl, I change goals every quarter.

The truth of life

I’m an introvert.

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