Ford Focus and Fiesta ST switches to SUVs and utes

Ford has canceled its hot hatches Fiesta and Focus as they focus on utes and SUVs.

The brand ditched the regular Focus and Fiesta some time ago but continued to import ST performance models in limited numbers. So far this year, the pair has attracted only 183 buyers.

Andrew Berkic, Ford’s president, says the decision acknowledges the fact that buyer tastes have changed in recent years. He also hinted that there will be alternatives to performance cars in other sectors.

“Both the Focus ST and Fiesta ST were segments defining the hot doors for Ford Australia and they have put smiles on the faces of enthusiasts across the country and we want to thank these fans for their passion,” he says.

“But with semiconductor-related supply shortfalls and our focus on emerging growth areas, we have made the difficult decision to time on these iconic hot gates in Australia. We look forward to sharing more about the next era of our performance vehicle portfolio soon,” he says.

The move comes as a bit of a shock as the brand has just started importing updated versions of both cars.

Ford says it’s only got a 40 Focus ST for the remainder of the year, but the Fiesta will likely be offered more than that. The company will also consider trying to secure more vehicles from the factory in Germany if demand calls for it.

The move continues Ford’s shift away from traditional passenger vehicles to SUVs and SUVs, notably the Ranger and the Everest, which are based on the foundations of the Ranger.

Between them, the Ranger and Everest made up nearly 85 percent of Ford’s sales this year. The percentage was higher but sales fell as buyers waited for the new models.

The new Ranger was launched last month and Mount Everest will soon follow.

A new version of the Ranger Raptor will be arriving soon. It is powered by a twin-turbo 3.0-liter V6 petrol engine with 292 kW and 583 Nm of torque.

Ford will be removing the covers from the all-new Mustang at the Detroit Auto Show next month.

“The Ford Mustang remains the most popular sports car in the country, and we are gearing up to launch the next generation Ranger Raptor, which sets a new standard for double-cabin performance in Australia,” says Berkic.

Both cars can become good investments for those buyers who snap it up, as discontinued performance cars attract great prices from collectors.

Second-hand versions of the Subaru WRX STI EJ25 Final Edition, launched last year for $62,440, sell for between $125,000 and $170,000.

Originally published as Ford Focus and Fiesta ST as the company focuses on SUVs

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