Google pushes Apple to adopt RCS texting

Android mascots line the demo area at the Google I/O Developers Conference at the Moscone Center in San Francisco.

Beck Dieffenbach | Reuters

Google, the Android developer, is increasing pressure on Apple to adopt RCS, the next-generation standard for texting.

He argues that Apple’s support for RCS will help prevent some problems that arise when iPhone users send text messages to Android owners. At the moment, pictures and videos do not appear as clearly as possible, for example, and texts cannot be sent over Wi-Fi networks.

Google executives have suggested that Apple will not support RCS because its own system, iMessage, helps the Cupertino company retain iPhone users by locking them into the Apple ecosystem.

In a website and publicity campaign on Tuesday, Google blamed Apple for creating a substandard experience when iPhones send a text message to Android phones or vice versa.

“We hope that Android users will stop blaming them for spoiling chats,” said Adrienne Lofton, Google’s global vice president of integrated platform marketing. “This Apple is to blame, and it’s time to take responsibility.”

The campaign is a notable escalation in the ongoing feud between the two companies that dominate smartphone software. Almost all smartphones in the world run either Android or Apple’s iOS, and Apple’s iPhone holds more than 55% of the US market, according to StatCounter.

Google wants Apple to support the RCS “standard,” or specifications that allow many different companies such as carriers or phone makers to develop applications that can send and receive RCS messages. Many Android phones already have built-in messaging apps that support RCS.

A major battlefield

Messaging services have become a major battleground for tech giants because if all a user’s contacts use the same service, the user will be “locked out” and less likely to switch to another platform or application.

Meta, the parent company of Facebook, who owns WhatsApp He said he competes directly with Apple because of how much iMessage is used in the US. The messaging has also caught the attention of some policymakers who are pushing to force competing services to work with each other under fair competition rules.

Hiroshi Lockheimer, Google’s senior vice president in charge of Android, said earlier this year that Apple is using its text messaging system to Lock in their customersreferring to internal Apple emails made public during a lawsuit last year that showed top Apple executives dropping proposals to bring the iMessage app to Android.

Read more about technology and cryptocurrency from CNBC Pro

“I am concerned that iMessage on Android is simply removing an obstacle for iPhone families to give their kids Android phones,” Craig Federighi, Apple’s current vice president of software in charge of software, wrote in 2013, according to an email.

Apple’s iMessage is a little different from other messaging services because it is the default text messaging app on the iPhone.

Apple systems detect when an iPhone sends a text message to another iPhone, and instead of sending that message through the SMS system, it uses Apple’s iMessage network. Users see the text they sent as a “blue bubble”, as opposed to the green color that appears on SMS messages, such as those of Android users. The inferiority of the “Green Bubble” scripts became a meme and inspired a song by musician Drake.

iMessage chats provide a better user experience than SMS chats on iPhone. Many Apple features, such as adding emoji reactions to a single text message, barely work on SMS conversations. iMessage conversations feel faster due to Apple’s animations and include features like bubbles that indicate if a user is typing, and superior group chat management.

Apple continues to differentiate iMessage from SMS with new features, such as the ability to unsend or edit messages, which will be released this fall.

green bubbles

Green and blue bubbles.

Baton Manya | istock | Getty Images

Related Posts

Leave a Reply

Your email address will not be published.