The box office total of ₹10,637 crore, as per GroupM-Ormax Media report, was followed only by ₹10,948 crore in pre-pandemic 2019 and despite fewer than usual big releases by the Indian film industry and the closing of theaters in many parts of the country. In January and February last year, analysts said.
Ormax Media CEO Shailesh Kapoor said 2023 looks more promising as the content pipeline for domestic and Hollywood blockbusters has been streamlined after two years of Covid-19-led turmoil.
“2023 could be the best year ever for the film industry due to the strong content portfolio across Hollywood, Bollywood and regional cinema,” Kapoor said.
“It could reach 11,000-12,000 crores this year.”
Kapoor added that the box office collection could reach Rs 11,000-12,000 crore this year. Managing Director of GroupM-owned Interactive Television Ajay Mehta said, “Definitely, 2023 has the potential to turn out to be the biggest year in terms of box office collections for the back of a strong content slate. The fact that audiences are receptive to South Indian films dubbed in Hindi is an encouraging sign for the industry.” Amrita Pandey, CEO of Junglee Pictures, said four major trends are emerging in 2022 in the Indian film industry. “Films across genres have done great in theatres. The focus has shifted from a star-driven system to a content-driven system. Trailers have to be completely original and true to the movie. The box office has been very polarizing with some Hindi films getting huge theatrical admissions doing amazing business All other films saw underwhelming reception.”
Hindi films took 33% of the box office in 2022, according to the report, followed by Telugu (20%) and Tamil (16%). KGF: topped the charts in the second quarter with a box office collection of ₹970 crore, followed by RRR (₹869 crores) and Avatar: The Way of Water (₹471 crores).
The report indicated that Indian films and Hollywood performed poorly in 2022 compared to 2019, even as the four southern film industries surpassed their 2019 collections, led by Telugu and Kannada films.
Hindi films saw a 27% drop in box office collections, compared to 2019, to ₹3,513 crore, while Telugu and Tamil box office collections jumped 53% and 18% to ₹2,145 crore and ₹1,724 crore, respectively.
Kapoor attributed the decline in the Hindi film collection to fewer blockbuster releases in 2022 than in a normal year. “The disruption in the flow of Indian film releases is reflected in the turnout and box office collection,” he said, adding that the recovery in business remains strong given the talk of the impact of OTT platforms on cinema.
Mehta said 2022 would have been the biggest year at the box office had it not been for the closing of theaters in the first two months of the year. “If you look at the box office numbers for 10 months and evaluate them over 12 months, this year would have been bigger than 2019,” he said.
Both Kapoor and Mehta emphasized that cinema has clearly asserted its prominence despite the onslaught of OTT platforms.
Mehta also noted that cinema advertising has rebounded to 65-70% of the pre-pandemic level in 2022. “In 2023, cinema advertising will reach or even exceed the level of 2019,” he said.
The report indicated that the second half of 2022 witnessed an increase of 18% in the number of advertising brands in Indian cinemas compared to the second half of 2019. Food, beverages and consumer durables were in the top two categories in cinema advertising in 2022. .