Influencers get support from a new consortium in Italy

It is the first federation of web influencers and content creators in Italy and is believed to be the only active federation in Europe.

Assoinfluencer aims to provide financial and legal protection to those who work on the web, who are not currently recognized as full-fledged workers.

The federation also intends to provide other services such as psychological support and managing their daily activities.

Federation President and Founder Jacopo Lerossi said that being an influencer is important.

“You have to set up communication software, respond to followers, be able to manage relationships with brands, find an agency that supports you, study the statistics on all the posts and content you publish. The workload is huge and you have to get to that level,” Lerosi explained.

“A creator may participate in an event and have their image broadcast outside the program of the event as an advertisement, but you need specific consent for that,” Lerossi added. “And as long as this is not considered a profession, there will always be these kinds of issues that we try to deal with.”

Challenges for content creators

Daniel Singleo is a young actor and content creator who has turned a hobby into a job. Assoinfluencer started three years ago and is accelerating. He is one of many web workers who have decided to unionize.

“It’s a full-time job,” says Daniel, “that requires more hours than normal. Because some days I work late into the evening and other days I’m pounding my head on something that doesn’t work out. It’s a full-time job and it should be protected like any other.”

Ciniglio said “I can’t get paid my contributions every year as a content creator. I’m a worker who, according to the Italian state, works as…. What? Nobody knows.”

They’re not just technicians or video makers – they’re web influencers and content creators and they think they need to be recognized as such.

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