Instagram is undoing some product changes after a backlash from the user.

Instagram said Thursday that it is backtracking on several recent updates to its photo-sharing app after Kylie Jenner and other celebrities joined in user backlash against the changes and criticized the platform for trying to be like TikTok.

Instagram said it will pause tests for full-screen photo and video posts, which the app introduced to replace its usual look for posts that take up only part of the screen. The app, which is owned by Meta, said it will temporarily reduce the number of posts in users’ feeds recommended by the algorithm, a new feature it has been trying out.

TikTok, the very popular Chinese video app, shows full screen videos, most of which are recommended by its algorithm.

“We recognize that changes to the app can be tweaking, and while we believe Instagram needs to evolve as the world changes, we want to take the time to make sure we get this right,” Meta said in a statement.

The technology newsletter Platformer earlier reported on Instagram’s decision to reverse the changes.

Some of the most followed Instagram users have criticized the updates. On Monday, Ms. Jenner and Kim Kardashian, her half-sister, shared a photo on Instagram that said, “Make Instagram Instagram again. (Stop trying to be a tiktok, I just want to see cute pictures of my friends.) Sincerely, everyone.”

In response to the criticism, Adam Mosseri, the head of Instagram, posted a video on Tuesday explaining the updates and defending the app’s transition to video. He also acknowledged that some changes were still underway, describing them as “not good yet”.

Meta is trying to turn some of its notable products into products that better emulate the competitors. Mark Zuckerberg, CEO of Meta, has spoken publicly about how TikTok has grown into a formidable contender to people’s attention and said his company needs to act quickly to keep up with viral trends and the new traits of these competitors.

On a call with investors Wednesday after Meta reported its first quarterly decline in revenue as a public company, Zuckerberg said Instagram’s Reels, a video product, is driving user and engagement growth. He said the company expects to double the product category over time.

Zuckerberg also called for a shift to “algorithmic discovery” of new and suggested content, a trend that has made TikTok a huge hit by putting popular videos in users’ feeds even if they don’t come from friends or groups they follow.

Last week, Instagram introduced features to encourage collaboration between users on photo and video posts and announced that all videos will be shared as Reels, which launched as short video montages similar to those on TikTok. Zuckerberg also unveiled a feature for the main Facebook app last week that will insert more videos and suggested content into users’ feeds, just as TikTok does.

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