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How many times a day are you asked to prove your identity? This number is growing as more and more companies, apps, and organizations want to make sure that you are who you really are. For most of us, logging in and authenticating ourselves has become an ubiquitous part of daily life, whether it’s to access our banking information, our emails, or our social media accounts. They might send us a code or ask us to pick pictures, all in an effort to make sure we’re human. That’s what drove him crazy, says actor John O’Herley. “I’m not a robot,” O’Herley jokes. “This will be the title of my diary when I put all this in a pen.”
O’Herley is best known for being the host of the annual National Dog Show and for playing eccentric catalog mogul J. Peterman on “Seinfeld.” But he’s also an entrepreneur, and his latest project is a partnership with a new company that aims to make all this authentication easier and more secure with biometrics — things like fingerprints, voice authentication, and face scanning. The company, Q5ID, has an easy-to-use mobile app that allows users to securely register and authenticate, no matter where they are, completing step-by-step directions, often in three minutes or less.
O’Hurley says he was inspired to work with Q5ID after seeing the harm it can do with unverified users. “When I saw a ‘deep fake’ last night, I immediately went to say there would be nothing for a CEO, or someone to fake a CEO, or make some kind of statement about the company’s finances and the stock would go down,” he explains. “Well, there wouldn’t be a refund for that by saying, ‘Well, it wasn’t really that person. It was fake. “
And with bots outperforming most authenticators, the Q5ID app will use your phone to scan your face or the palm of your hand, keeping the data on your own device. At the same time, it proves to your bank, social media platform, or any other company that it really is you. And it’s not just for businesses; Better authentication could help schools, law enforcement, and government agencies reduce digital fraud, which costs Americans tens of billions of dollars each year.
The company also offers an app called “Guardian” with the goal of revamping and revolutionizing how missing people are found. It’s a free download that allows subscribers to add profiles of their loved ones should the worst happen, giving them the ability to alert law enforcement immediately.
Ultimately, most experts expect our use of biometrics to increase exponentially in the next few years. It’s still unclear when — or if — it will replace legacy two-factor authentication now in widespread use, but the biometric applications industry is expected to reach $185 billion by 2031. O’Herley credits the boom with ease of use. , saying it’s a hit with consumers “because it’s the last time you technically need a password or username. Because it’s you.”