Each year October is the prime time for future PhD candidates in economics to begin applying for first choice positions. For those students who wish to remain at their current institutions, the process may be somewhat straightforward. However, for candidates looking for opportunities on an international level or simply in a different university, the possibility and process may be somewhat more difficult.
Candidates can find more information in our guide on how to successfully apply to a PhD in Economics.
For institutions aiming to find the best international talent for PhD positions, the most important question is how to reach the right audience, especially current Masters students. You don’t want to waste all of your budget chasing the wrong candidates.
Unlike at the bachelor’s or master’s level, the pool of potential doctoral candidates is much smaller and they will already know which major or disciplines their interests align with. Therefore, it is best to target your recruitment efforts and be as specific as possible.
With a strong user base of current students, INOMICS is an excellent platform for posting a PhD position in Economics (or a PhD position in another discipline open to current Economics students). Additionally, our active blog and how-to articles, not to mention our resources for economics students, mean that more students are finding INOMICS every day. To get the best results from your ad, be sure to consider the following recommendations.
Program for job openings
One of the main questions that people who publish their PhD theses at INOMICS face, is whether their advertisement should be advertised as a program, scholarship or vacancy. The difference is significant because many candidates restrict their search by offer type.
Students who wish to transfer to PhD positions directly from a Master’s or Diploma degree tend to first look at the program department at INOMICS, being a “campus mentality”, and aim for a structured programme.
Doctoral candidates searching for programs make up the largest number of audiences and generate the largest number of searches. At INOMICS, student recruiters will get the best response by promoting their program through this section.
Students primarily seeking research funding, so that they can carry out research in pursuit of a PhD at their current university, or at a research institute where they are currently working, often look first at the scholarship department at INOMICS. Therefore, this department is best suited for obtaining PhD funding that is independent of the location or institution.
Students who already have work experience or see their PhD positions as a launchpad for their academic careers are more likely to start researching the careers section of INOMICS. These candidates are more likely to be interested in paid jobs, and consider their Ph.D. to be first and foremost a job with a parallel qualification.
Advertisement for PhD positions in this way may have the advantage that it attracts the attention of candidates who are not sure whether to continue their studies or apply for a job, and therefore may decide in favor of a PhD position rather than applying for a position in a different organisation. Of course, this option is only possible (and desirable) for those jobs with guaranteed funding.
If you would like to advertise your PhD position for both categories, please contact our team at firstname.lastname@example.org, and we will work to find something that meets your needs.
Add keywords to your title
A general title such as “PhD program” or “PhD position in the Department of Economics” is too vague. Your title should include basic information, such as whether the PhD position is in a particular subfield (such as labor economics), whether there is funding (“funded” or “scholarships available”) and the university offering the position (for example, a school London in Economics).
This will make your posts stand out to INOMICS visitors and increase the likelihood that they will appear on search engine results pages.
Use the title to break up the information
People love to browse web pages. This is true even for information that is just as important as the PhD position they wish to apply for. Adding headings between your paragraphs such as “program description,” “funding,” and “requirement” makes it easier for candidates to find the information they are looking for. Many candidates would like to check their eligibility to apply for a PhD position first before reading the long description. Help people quickly filter the right opportunities for them by adding titles and increasing the likelihood that the right candidates will be read.
Promote your listings
Publishing your site on your organization’s website and external hubs like INOMICS is only the first step. Remember to share your ad on social media via your college account and be sure to encourage your classmates to post as well. This is a great way to increase the reach of your ad.
INOMICS helps position your ad in front of potential candidates in the economy via web, email and social media, increasing your chances of success. To truly increase the number of candidates who see your ad, use one of our more advanced promotional options or try our multi-channel promotion. This provides recruiters with a combination of content marketing, social media, and email advertising to increase the reach of the list. Be sure to speak to our sales team at email@example.com to customize the right package for your organization’s situation, or check out our publication page for our latest pricing.