Paul Rudd Helps Billy Eichner “Gather Straight People” to Promote His Gay Comedy

Billy Eichner wrote and starred in “The Bros,” the first major studio film to feature all members of the LGBTQ cast. Best known for his show “Billy on the Street,” he’s back in frenetic shape to promote his latest movie — and he’s bringing Paul Rudd with him.

The Nicholas Stoller film, produced by Judd Apatow, focuses on a gay New Yorker who has given up hope of finding a partner. In a new video called “Billy on the Street,” Eichner and Rudd scurry around town wearing promotional T-shirts for the movie in order to “bring up the straight guys” to watch it.

“This is Billy. I’m back on the street with the famous and lovable straight guy Paul Rudd,” Eichner said in the video. “We’ll get the word out about my new movie, ‘Bros.’ Are you ready Paul? Let’s bro! “

Eichner and Rudd first approach two men who seem excited about a movie called “Bros” and convince them to buy tickets, only for Eichner to reveal: “Lotta gay sex in it.” The men seem to have suddenly lost interest, and Eichner and Rudd have left them in the dust.

That’s exactly why Eichner wrote “The Bros” in the first place, of course, as romantic comedies almost always focus on straight relationships. Eichner and his on-screen love interest, co-star Luke Macfarlane, said on “Today” they hope “Bros” will be welcomed into the genre.

“As a gay guy, I watched those movies, cried and laughed, and took something away from them,” MacFarlane said at a screening of films focused on straight couples. “So I think maybe I’d ask some of our live-in friends to watch a gay couple fall in love and cry and laugh and take something out of it too. I think that’s what the movies are about, not looking at ourselves in the movies, but seeing how we connect with someone who is probably different than us.”

This also comes with some pressure, Eichner said.

“I feel a responsibility to do well,” he said. “I’ve worked hard on it, I care about it a lot, and I want it to do well for LGBTQ stories that get the green light. So there’s a burden I feel, as much as I want to sit here and just talk about how funny the movie is.”

In his video with Rudd, they met many people who are passionate about the honest depiction of the gay dating scene. One woman says she likes the idea. In classic Rudd fashion, he then asks her who made her glasses – which leads her to a deadly dark shadow.

“I have a movie to sell, okay?” Eichner groans as he is gone.

Eichner then tells someone, “Paul asks Rudd to see his ‘brothers.’ After promising he will, the guy asks Rudd if he can ‘carry me physically there.'”

Rudd not only tried but succeeded—leading Eichner to yell, “Oh! We’re bringing this guy down to Brothers!”

After recruiting a “group of wild lesbians willing to spread the word” and running with them down the street, Eichner finds a pair of Gen-Z guys who aren’t interested in the movie because rapper Playboi Carti’s music isn’t in it. They call Eichner for not knowing who he is.

Eichner replied: “I know who this is.” “I can’t name a song. Name one song by Barbra Streisand, you bitch!”

Bros hits theaters September 30th.

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