Piyush Goyal News: Piyush Goyal advocates for self-regulation within the entertainment industry over content

Commerce and Industry Minister Piyush Goyal on Thursday asked the entertainment industry to self-regulate the content of shows on over-the-top (OTT) televisions and platforms as some of them go beyond accepted standards in the Indian cultural landscape. He said some form of self-regulation and some level of decency in presenting India, families and Indian culture should be present.

“I think some form of self-regulation within the media and entertainment industry is required. On the one hand, we talk about our culture, our rich traditions, our heritage, our family value systems and on the other hand, we talk about some of what we see on TV and OTT platforms, certainly beyond what is normally accepted in the cultural landscape. Indian,” said the minister.

He wondered if any of the Indian families used the kind of language that is sometimes reflected in some of these OTT programmes.

“I don’t know if it helps sell your product better. I don’t think,” said Goyal, adding, “While we welcome modern content… I think there is some form of self-regulation and some levels of decency in presenting India, Indian families, and Indian culture is something Industry leaders must “play a role.” He said that some of this content will never be acceptable when it is shown in a movie, so why would it be acceptable on the OTT platform.

“And then, if you don’t self-regulate, there will be an uproar from the community, (then) the government will have to regulate it. So I think it’s important that everyone gets involved in trying to make your industry more acceptable and it puts a lot of value on prepositions.”

Goyal advised that content messaging should not be divorced from the Indian reality.

“I think it will help the industry in its approach to the law as well, and with new ideas,” he said.

This content may be accepted in the international market, but “I think that at home some acceptable level should be the norm, not the exception,” said the minister.

Speaking about the growth of the industry, the Commerce Minister said there is a lot of potential.

He expressed concerns about India’s share (less than one percent) in the global media and entertainment market.

He said the industry and government should work together to drive the growth of the sector.

He said the government will streamline the processes to facilitate shooting at various locations like landmarks and beaches in India.

He also required the industry to provide a minimum wage, health care protections, and some kind of Social Security cover to support employees to improve their quality of life.

Moreover, about the online gaming industry, Goyal said there are some issues of concern there like “to what level and extent, we would like to have gaming” in this country.

“Are we willing and happy for that next generation to be completely absorbed by betting, or by dealing with money on the various gaming platforms? That’s another question that requires deep thought,” he said.

The Minister suggested that industry experts suggest ways to ensure that this does not lead to addiction or corruption of society.

The Minister was speaking at the CII Big Picture Summit here.

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *