The fully integrated digital marketing campaign addresses key insights from the latest survey by McGraw Hill and Morning Consult: Students are overwhelmed and have issues focusing on the content they find and trust on social media channels. The app aims to be reputable and attractive, and solve these pain points for students.
“We were excited to collaborate with AMP to create a campaign that supports our new study tool that helps students focus on engaging content that they know they can trust,” says Justin Singh, Head of Transformation and Strategy, McGraw-Hill. “The campaign taps into Gen Z and mass culture with playful, social media-inspired creations designed to get students excited.”
SHARPEN, available on the App Store, blends a social media-inspired, mobile-first design with trusted content tailored to align with popular university courses.
Image credit: SHARPEN