Social media-like study apps: SHARPEN

Boston-based full-service agency AMP Agency recently launched a new campaign for McGraw Hill’s new app SHARPEN. SHARPEN is a revolutionary mobile study app that delivers learning via a continuous content feed, bite-sized videos, scrollable study tools, and a personalized activity dashboard. The new app aims to be “as attractive and relevant as social media.”

The fully integrated digital marketing campaign addresses key insights from the latest survey by McGraw Hill and Morning Consult: Students are overwhelmed and have issues focusing on the content they find and trust on social media channels. The app aims to be reputable and attractive, and solve these pain points for students.

“We were excited to collaborate with AMP to create a campaign that supports our new study tool that helps students focus on engaging content that they know they can trust,” says Justin Singh, Head of Transformation and Strategy, McGraw-Hill. “The campaign taps into Gen Z and mass culture with playful, social media-inspired creations designed to get students excited.”

SHARPEN, available on the App Store, blends a social media-inspired, mobile-first design with trusted content tailored to align with popular university courses.

Image credit: SHARPEN

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