Tesla is expected to report a record sales result for August after shiploads of new vehicles were tracked and landed in Australia during the month.
Vedaprime, which tracks Tesla shipments to customers for a fee, has reported seven ships offloading Teslas cargo at various ports across the country in the past month.
Rough estimates based on shipping numbers suggest that the brand sold more than 4,000 vehicles in August.
It should put it in the top ten on the sales charts, even though there are only two models, the Model 3 sedan and the Model Y SUV.
Bigger numbers are expected in September and experts believe the brand is on track to top 25,000 in sales for the year.
If it does, it should outsell well-known brands like Honda, BMW and Audi.
Tesla is different from other manufacturers because deliveries come in either trickle or flood form. In the first three months of this year, it sold 4,417 cars, but since then only 240 have been sold due to Covid-related factory closures in China and a global shortage of semiconductors.
Some customers have been waiting since January for Model 3 delivery, resulting in a huge backlog that has only now been filled.
Tesla dominates the electric vehicle market in Australia. Last year, it sold more than 12,000 cars, while 50 other brands sold only 4,597 among them.
The result will also boost the percentage of electric and hybrid vehicles sold in Australia. Currently, they make up roughly 2 percent of total sales but by the end of the year that could rise to three percent.
The recent arrival of the Model Y SUV has given the brand a major boost and is expected to comfortably outpace the Model 3 sedan, given its soft-road popularity.
Tesla opened its order books for the Model Y in June and began deliveries at the beginning of this month.
At the same time, it was able to restart shipments of its Model 3 after the end of the Shanghai lockdown.
Sales momentum is likely to increase further in the coming months as the federal government’s tax credit for electric company cars passes through Parliament.
Leasing experts point out that the FBT exemption could make Tesla cheaper than many mainstream gasoline models over a four-year loan period.
While Tesla’s sales are booming, other makers are struggling to get enough supplies of electric vehicles to meet buyer demand.
Hyundai sold modest numbers of its EV6 and Ioniq 5 electric cars – just 346 each.
Market leader Toyota has yet to release an electric car, while second-place Mazda has sold fewer than 30 MX-30 electric vehicles.
Originally Posted as Tesla prepares to set a new record when it announces August sales