The Match Group launches a campaign to stop romance scams

Match Group Inc. launched , the parent company of popular dating apps Tinder and Hinge and Match, is launching a new campaign to warn and report data about online romance scams.

The company said on Tuesday that users across Tinder, Hinge, Match, Plenty of Fish, Meetic and OurTime in more than 15 countries will start receiving messages alerting them to tips and common behaviors to watch out for to help identify potential online fraud.

The tips were created with the help of law enforcement and financial exploitation experts. It will be displayed via an in-app message on Tinder and Meetic, while users of Match, Hinge, Plenty of Fish and OurTime will receive notifications.

Match Group Inc. app On a smartphone staged in St. Thomas, Virgin Islands, US, on Friday, January 29, 2021.
(Photographer: Gabby Jones/Bloomberg via Getty Images)

The articulated application that revolves around the video verification feature to confirm the user’s credibility

Match Group noted that its brands had previously taken steps to help prevent scams or fraud, including introducing profile picture verification and video chat to send pop-up messages with safety tips if specific language was detected in conversations between users.

Citing the Federal Trade Commission, the statement highlighted that reported romance scams in the United States result in higher losses than any other type of scam, with losses of more than $300 million each year.

Matches on hinge

“As a detective and former special agent, I know firsthand how scammers lure unsuspecting individuals into providing personal information and ultimately money — including taking out those looking for love or companionship,” says Paddy Loomis, Senior Director of Law Enforcement Operations and Investigations at Match. Group said in a statement. “This is why we are committed to investing in building the security tools available to users by leveraging technology and resources aimed at helping users protect themselves from harm in the world around them and make connections more secure.”

Match dating app displayed on apple inc phone.  iPhone in an arranged photo taken in Washington, D.C., US, on Monday, November 5, 2018.

Match dating app displayed on apple inc phone. iPhone in an arranged photo taken in Washington, D.C., US, on Monday, November 5, 2018.
(Photographer: Andrew Harrer/Bloomberg via Getty Images)

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Among the list of tips for users written by Match Group, investigators and victim advocates:

  1. Stay on the app when you get to know a new connection. If a match wants to move platforms but doesn’t want to meet up or video chat, that’s a red flag.
  2. Make sure to check your profile and look for verified matches.
  3. If a new love interest is giving you crypto or investment advice, there is a good chance that it is a scam. According to experts, scammers will also use techniques to focus on how a large amount of proceeds can improve your life or what you can do with that new money.
  4. Scammers play on users’ hearts, telling stories of desperation where money is used.
  5. Online scams have evolved as platforms have become more accessible, and bad actors often play the long game. Never send or receive money via wire transfer, money order, currency exchange, gift card, or investment with someone you have not met in person.

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