Ticketmaster apologizes to Taylor Swift and her fans after the sales debacle

Ticketmaster has issued an official apology to Taylor Swift and her fans after this week’s ticketing debacle that left millions angry — and legislators Demands answers about problematic company operations.

Disaster struck after many fans were unable to purchase tickets for the Grammy winner’s highly anticipated “Eras” tour earlier this week, prompting Ticketmaster to cancel general sales.

“We want to apologize to Taylor and all of her fans – especially those who had a horrible experience trying to buy tickets,” Ticketmaster said. chirp Friday. “We feel we owe it to everyone to share some information to help explain what happened.”

Ticketmaster also provided a link to an extended explanation about it website On why the pop star’s hordes of fans, known as Swifties, can’t afford tickets.

during the Pre-view earlier this weekThe site crashed shortly after its launch with more than 14 million fans flooded, and the site was flooded with a large number of bots, causing an outage.

Sales of Swift’s new tour kicked off on Tuesday, but increased demand quickly kept customers from selling out, making fans who couldn’t get a ticket very angry. Some even report that the site takes them back to the start of a virtual queue with thousands ahead of them after trying to buy seats.

Many customers also complained and reported that the platform did not load and did not give them access to tickets, even if they had a pre-sale code for verified fans.

The “Bad Blood” singer addressed the “painful” incident, and apologized to her fans on Friday.

Swift: “Needless to say I’m very protective of my fans” Wrote in Instagram story. “It’s really hard for me to trust an outside entity with these relationships and allegiances, and it’s painful for me to watch mistakes happen without recourse,” she said in the letter, which did not name Ticketmaster but hinted at the ticketing failure.

She continued, “There are many reasons why people are having difficulty trying to get tickets, and I’m trying to figure out how this situation can be improved going forward.” “I’m not going to make excuses for anyone because we’ve asked them several times if they can handle that kind of demand, and we’ve made sure they can.”

She added that it was “really amazing” that 2.4 million people got tickets.

“But what really bothers me is that so many of them feel like they’ve had numerous bear attacks to get them,” she wrote.

On Thursday, Ticketmaster chirp that “unusually high demands on ticketing systems and insufficient stock of tickets left to meet this demand” was the cause and “Audiences Sell Out Taylor Swift’s Tomorrow | Eras Tour is Canceled”.

The ticket sales and distribution company announced earlier that day that more than 3.5 million people had pre-registered for Swift’s Verified Fan sale, the largest in its history, according to The New York Times. The New York Times.

After the cancellation, ticket prices at resale sites skyrocketed, with seats at various venues reaching more than $20,000 As of Friday.

Addressing the incident, the singer wrote on Instagram, “And for those of you who didn’t get tickets, all I can say is my hope is that there will be more opportunities for us to get together and sing these songs.”

She added, “Thank you for wanting to be there. You have no idea how much that means.”

Swift Recently added 17 dates to Tour of the United States, which kicks off in March in Arizona and ends in August in Los Angeles. The tour will include 52 concerts.

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