Not again! TikTok clones BeReal with a TikTok Now feature that prompts users to share a photo or video within three minutes — less than a month after Instagram began testing the clone tool
- BeReal prompts users to take an unfiltered photo every day via the app’s camera
- The app gives users only 2 minutes to take the photo
- TikTok launched its own version called TikTok Now which gives you 3 minutes
- This comes shortly after Instagram began testing its simulated Candid Challenges
Since its launch last year, BeReal has quickly become one of the most popular social media apps among young people, who are seduced by the ‘anti-Instagram’ spirit.
The app prompts users to take an unfiltered photo every day via the app’s camera, which takes a selfie and a photo using the rear camera simultaneously.
Instead of allowing users to endlessly recap their photos to capture their best angle, the app gives users just two minutes to take the photo.
With the increase in popularity, it was only a matter of time before competing apps started copying the simple premise.
This week, TikTok announced a fake tool called TikTok Now, while Instagram confirmed last month that it is testing its own Candid Challenges feature.
TikTok announced the new TikTok Now feature in a blog post on its website this week
BeReal prompts users to take an unfiltered photo every day via the app’s camera, which takes a selfie and a photo using the rear camera simultaneously
What is the BeReal app?
BeReal was created by Alexis Barreyat, a developer based in Paris.
The premise is simple – every day at a different time, users are notified to take a photo and share it in two minutes.
Users must use the in-app camera, which simultaneously takes a photo with the front and back camera.
Like other social media apps, you can follow friends and see their photos in your main feed.
Alternatively, you can search through the discovery page, where you can explore photos taken by users you don’t follow.
If you miss the two-minute window, you can post late, but you can’t see your friends’ photos until you post your own.
TikTok announced the new TikTok Now feature in a blog post on its website this week.
“TikTok Now is the newest way to entertain and connect with others on TikTok – a daily photo and video experience for sharing the most authentic moments with the people who matter most,” she explained.
“TikTok now brings the authenticity of TikTok into a whole new creative experience that connects you with your closest relatives.”
TikTok Now will send users a daily prompt to capture a 10-second video or still photo using the front and back cameras of their phones within three minutes.
It has a dedicated tab at the bottom of the screen – replacing the Friends tab – where users will be able to view their friends’ videos and photos on TikTok Now.
We’re trying out TikTok Now over the coming weeks. In the US, TikTok Now can be accessed from the TikTok app.
In other regions, TikTok Now may also be available as a new TikTok Now app.
We will continue to improve the user experience as we learn more about how the TikTok community is embracing this new creative format.
Many disgruntled BeReal fans were quick to point out the similarities between the two features.
One user tweeted: “Everyone tore off tiktok and now tiktok tore off BEREAL?? LMAOOOO”.
TikTok Now will send users a daily prompt to capture a 10-second video or still photo using the front and back cameras of their phones within three minutes
The launch of TikTok Now comes just a month after Instagram announced it was testing a BeReal copy, called Candid Challenges. Candid Challenges feature has been spotted by developer Alessandro Paluzzi
Another added: ‘TikTok launches its own BeReal version ‘TikTok Now’. Either you die a creator or you live long enough to see yourself become an imitator.
One joked: “The moment we were able to take pictures of ourselves was the moment civilization began to fall.”
The launch of TikTok Now comes just a month after Instagram confirmed it was testing a BeReal copy, called Candid Challenges.
The Candid Challenges feature has been spotted by developer Alessandro Paluzzi.
He tweeted, along with a screenshot of what the feature looks like, “Instagram is working on IG Candid Challenges, a feature inspired by BeReal.”
The screenshot itself reads: “ Join the IG Candid challenges. Add IG Candid of others to your story inbox. And every day at a different time, get a notification to take a photo and share it in 2 minutes.
In response to the tweet, Meta spokeswoman Kristen Bay said IG Candid is an “in-house prototype” and has not yet been externally tested.
Young women who spend hours browsing Instagram are more likely to want plastic surgery
A study has found that young women are more likely to want plastic surgery if they spend hours browsing Instagram.
Experts from the University of Surrey surveyed 247 Italian women – each between the ages of 19 and 32 – about their interactions with Instagram and body dissatisfaction.
Then, each participant was shown one of four Instagram photo videos – of varying degrees of sexual arousal – and associated comments.
Finally, the women completed follow-up questionnaires regarding their level of dissatisfaction with their body, mood, and intentions for future plastic surgery.
The team found that exposure to sexual images from Instagram tends to increase women’s levels of body dissatisfaction.