One notable example is the upcoming FaZe Clan and DoorDash partnership that seeks to offer gamer-inspired sandwiches to gamers across North America. This partnership prioritizes brand loyalty and showcases the impact an esports organization can have on a national scale.
Elsewhere, Snapchat has debuted a new augmented reality-based Ghost Game that allows users to hunt ghosts, fight spirits, and explore the contents of an abandoned phone. This addition is significant in the gaming industry as social media and entertainment apps push for game-related content to keep consumers engaged. “Ghost Game” is also the brand’s first foray into AR-based gaming, as consumers steadily promote the convenience of mobile gaming.