“I’m an advocate for being a girl. Meaning, I will support you in your endeavors and will always value my relationships. As a new entrant to the beauty industry, the increased competition in emerging markets is very challenging.”
When show business inevitably called out, Ella Villanueva wasted no time in trying her luck. She has seized every opportunity for acting, television, and performing on stage.
Better known by her stage name Ella V., she was cast as a member of the second-generation female group Viva Hot Babes alongside Katya Santos, Jaycee Parker, Asia Agcaoili, and Sheree, among others who rose to fame especially among male fans in the early 2000s. XXI century. Their group has promoted sexy cats such as “Basketbol” and “Sayaw Kikay” and has been featured in popular videos and home magazines such as FHM and Hotstuff.
“Who would have thought I could do that?” said Ella V., who now introduces herself by her married name Ella V. Manalang.
“I may not be as big as I hoped to be, but you know, it was a blast. I learned a lot, and I’ve been able to put what I’ve learned into everything I do in my personal and professional life.”
Villanueva’s original childhood ambition was to be in show business. She earned her Bachelor of Science in Mass Communication at Dominican College.
Initially, she worked for Viva Films, where her university degree came in handy and opened doors for show business for her.
“I’ve worked in radio, concerts, and television, so I was able to make good use of the degree I got in college,” Villanueva confirms.
Eventually, she met the man of her dreams, tying the knot in May 2008 after uprooting Manila and establishing her family in the United States. She is married to businessman Shane Manalang and they have four children – Isabella, Jayden, Jordan and Justin.
When she retired from show business and started a family, Villanueva’s in-laws taught her the ropes of adult residential services.
“I learned to roll up my sleeves and do manual labor, which she might not be excited about,” Villanueva revealed. “But I’m proud to experience it because it taught me the value of hard work, the true meaning of a labor of love.
“We are mandated by the state to care for another person who is unable to care for themselves or live independently. Right now, we have six full-time facilities operating on the US West Coast, and we are looking forward to opening another one.”
Next big project
Skincare was Villanueva’s next big venture, and she made sure she was ready for it.
“I studied at a beauty school in California, which kindled a fire in pursuing the business I’m in now,” she says.
“When I was still in show business, I used the stage name, Ella V. It would be hard if I branded it Ella V. I wanted to feel it, but I’d also zip it up. The VGlow showed up, and I liked the ring with it.”
“In 2021, when everything was starting to return to normal, we were thinking about our own niche skincare product, and started laying the groundwork for expanding the business and sourcing a drug/manufacturer that would help us develop what I’m looking for in a skincare line.”
Villanueva initially tested the waters in Costa Mesa, California.
“My husband has his own weight loss medical clinic, and we discovered there was potential to share the space to open additional skin care services,” says Villanueva.
“We want to expand the business by introducing a holistic approach to beauty and wellness.”
Not long afterward, Filipinos in the US asked if VGlow would eventually expand to the Philippines.
“After a lot of thought and planning, I started mobilizing a team in the Philippines,” Villanueva shares.
“When we first started in California, we only had about five employees. [But] They were all well trained and knowledgeable about different services and products.
“Our team is still young, but I am proud of the group I have put together because I deeply believe in their abilities and skills.”
Villanueva products lean toward all organic products, which are all natural and environmentally sustainable.
Our VGlow products are infused with oxygen plasma and there are only a few on the market that are aware of the efficacy and efficacy of incorporating oxygen plasma as an active ingredient.
“Aside from our VGlow line of products, VGlow Philippines is also the exclusive distributor of professional-use Esthemax cosmetics. Esthemax is very popular all over the world for its Hydrojelly Masks that are infused with electrolyte, all natural and certified organic.”
Not surprisingly, Villanueva has the satisfaction of being able to share sound advice with the world, but still put them (the clients) in control of their own well-being.
“I’m a pro-girl,” she explains. Meaning, I will support you in your endeavors and will always value my relationships. As a new entrant into the beauty industry, the increased competition in emerging markets is quite challenging.
“Therefore, we have focused on differentiating our brand, developing high-quality products, constantly building our audience and managing our finances by putting first things first in terms of expenses.”
Villanueva found it quite a challenge to roll out VGlow cosmetics.
“We put most of our effort into getting as many leads as possible to connect us with the right people. We still show our customers reviews, solutions to a skin problem and the ability to put ourselves in our customers’ shoes to be able to understand what they really want to improve or achieve.
“Our products work with or without machines. Yes, machines help, but we also want to be able to meet the needs of our customers who don’t have time to stay in for long hours for therapy. Our products work on their own in the comfort of their own home.”
After more than a year running and managing VGlow Cosmetics, Villanueva has learned to deal with her highly reputable clients, the wealthy or her fellow celebrities.
“All of our clients are VIPs,” Mashareh said. “I strongly believe, if you care about your customers and keep in touch with them, they take care of you too.”
Although she understands the challenges of travel, Villanueva makes a virtual presence at VGlow establishments in the United States and the Philippines.
“I know being physically present allows me to observe, see what’s needed, understand why we need to do things and set a realistic schedule for our actions,” she explains.
Fortunately, she manages to maintain a balance between work and home despite her busy calendar. “Honestly, it’s hard, but I know my priorities,” Villanueva admits. Of course, I wouldn’t be able to do this without the help of my family who has always supported me in all my endeavors.
“I focus on my family, husband and children. They are my main priority no matter how busy I am running around different establishments. I make sure I get home on time to have dinner with my family.”
She relaxes, but only with family and friends. “With my busy lifestyle, I love staying home and being with my family and friends,” she says. “Really very low maintenance. I enjoy playing with my kids, ordering delivery and binging on Netflix.
“I’m also into decor. I walk around the house, and see what part I want to improve in terms of design. I love buying things for the home that would add value to its overall appeal.”
Villanueva checks in daily on her children and husband.
“Normally, my husband leaves home early to go to work, and I go about my day visiting our VGlow care homes and spas,” she says.
“I am very fortunate to be surrounded by a loving family. I know they will always support me in all my endeavors. Not only do they support me in my career, but they also support me on an emotional level that keeps us together as a family.”
“I appreciate my husband’s words of wisdom and how much he has inspired me to work as hard as he is for our children, our family, and our employees.”
She can also catch up with her employees.
“On the weekends, it’s date night with my husband,” Villanueva conferred. “It’s very important for us to spend one-on-one time together. We understand that with our professional careers, our relationship and our intimacy come first.”
My husband, Shane Manalang. I appreciate my husband and what he stands for. He has always been someone who has a good head on his shoulder. He knows his trade, and I trust his judgment as much as he trusts me.
Do at least one good thing every day.
The first paycheck
Viva Films, P15000
Pray, breathe, have an internal dialogue about the things I need to do for the day.
time on social media
Less than half a day
The truth of life
I prefer home cooked meals to eating out.